I like short copy. Always have. If you give people less words to play with, they write better. Like a review of 2 Fast 2 Furious: “Two fine performances, both by cars.” Or www.fwfr.com. Or 6 word sci-fi from 33 writers, 5 designers - inspired by that Hemingway once wrote a story in six words (”For sale: baby shoes, never worn.”) and is said to have called it his best work.