“If the twentieth-century entertainment industry was about hits, the twenty-first will be equally about niches.”

Matt Weston, 6 Jul

“If the twentieth-century entertainment industry was about hits, the twenty-first will be equally about niches.” You can substitute the word “entertainment” for any number of industries. Chris Anderson, Wired editor-in-chief, has finally convolved his influential Oct 2004 article, The Long Tail1, into a book, out today2.

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