Take the Gunning-Fog website readability test

Matt Weston, 29 May

Take the Gunning-Fog website readability test (thx, Stuart Bruce). Can you beat our 7.56?

Comments have been closed for this post, but if you're friendly you can email us at hello at businessbricks dot co dot uk.


Reader comments
4 comments so far, add yours below

Iain says:
7.87 for www.myworldjournal.com - so close! We’ve just had some new copy written for our web design site at www.prominentmedia.com (currently scoring 9.36) so I’ll upload that and let you know the results…
by Iain on 31 May

Ben says:
We’re currently testing 2 alternating versions (one long and one short) of our home page at www.thePurrCompany.com The long one scored 6.41 the short one 6.16 - yay! Obviously I’m pleased about that, but I have no idea what to do with this information :-s
by Ben on 3 Jun

WillC says:
Wait a minute - why is a low number so desirable? Surely it depends on who the target market of your website is? Our site, www.yogatravel.co.uk, gets an 11.3 - equivalent to the Guardian/ Indy, apparently, which is more or less our target market. Is small, therefore, more beautiful?
by WillC on 29 Jun

Iain says:
I guess because, if you’re trying to sell something (which we are) the more readable it is, the more likely visitors are to make the decision to buy. I don’t have any hard data on this, but I would bet that a typical magazine advert has a very low score, in an attempt to be as clear as possible, which is also the aim of our front page. Other pages deeper in the site may be less readable, and depending on their content (FAQ, detailed directions) I’m quite happy about that.
by Iain on 6 Jul