The FTSE 4,xxx,xxx

Matt Weston, 29 May

Who cares about the FTSE 100? I don’t know about you, but I’m sick of picking up newspapers with business sections that rent half their column inchage to FTSE 100 news (low mileage journalism, E14 to EC4 = 3.8mi) and the other half to media business (editors like to write about other editors). What about the FTSE 4,xxx,xxx? (very approx. number of 1-10 person self-funded micro businesses in the UK). Or am I reading the wrong papers?

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Wilfried Rimensberger says:
Nearly all journalists in mainstream and b2b media are under such pressure to fill their medium with ’selling’ stories, with a publisher pushing for increasing circulation, viewing, listener or click rates. Media is now an extremely competitive market and event driven (what has happend that moves masses of people or is bizzare enough to atract media consumers) and has become event driven in itself. So everything journalists write about has to be big or linked to something big, like names, sums, etc. This is not bad because in reality it creates opportunities for example to publish a magazine with information that they do not provide and a market that is keen to buy. So how many readers are willing to pay for the provision of such information, and how much? I would be interested to know.
by Wilfried Rimensberger on 1 Jun