Line of the moment: “Make sure your website is obviously run by and for humans”. Source: reid’s comment, #5 on this post. This isn’t just a throwaway line. I’m no futurist, but it’s pretty obvious to me that there’s a big gape opening between sites that are humanised and sites that are dehumanised. As usual, I blame SEO. How to be human? Write how you speak. Learn how to use photos. And let your users read/ write, not just read.