Business Bricks

Simon Waldman of Guardian Unlimited on writing boring headlines for search engine optimisation (SEO): “I compare it to supermarkets and apples. If you make apples and want them to be sold in the supermarket - they’ve got to be a certain shape and size and shinyness, otherwise the supermarket won’t have them. There are those who say it’s great that apples these days are all uniform and shiny; others who say our produce has mutated into something bland. As a producer - it’s just the deal you have to do if you want distribution.” And this is supposed to be an argument for (not against) SEO? Tschk. (Via Jeff Jarvis. See previously: The McDonaldisation of Websites.)