Business Bricks

old school lobbying = representing
new school lobbying = harnessing

The Federation of Small Businesses (FSB) has 195,000 members, ffs. Old school logic goes that an archaic representative body has more clout than the 195k small business owners it represents. Latest exhibit: PaymentScorer – a very well-intentioned, but very unambitious project to name & shame late payers. It’s a table of research drawn from some plc annual reports. By putting out a quick press release ready-written for Daily Hell sub-editors, the FSB might draw a bit of pr on page ten. How to fix it: why not speak to the techs behind TheyWorkForYou (say) and build a site to harness the knowledge that comes from 195k members? Let members name & shame late payers (no to research by researchers). Ask them to post the context (because late payments only really make sense in context). A bit like the Shitty Tipper Database only without the anonymity. Heckle over.