The best Google AdWords ad I’ve seen in ages (see left) clicks through to the most underwhelming homepage I’ve seen in ages. There’s a huge potential market being missed here: [1] Strangers are more likely to tell you the truth than friends — if you ask the right questions [2] If Google can make money from people paying researchers to just answer questions, someone can make money from people paying strangers to get blunt feedback — I know what I’d pay more for.