Business Bricks

Joi Ito wants to close a loophole “that effectively enables a no-risk business” and stops legit businesses registering first-/ second-/ tenth- choice domain names.

He explains: “The trick is to sign up for millions of domain names; set up pages and run ads on them; after 1 day delete domains that have no traffic; after 3 days delete names that have some traffic; after 5 days delete pages with marginal traffic; keep the 1% of pages that have enough traffic to be worth keeping the domain. Because of the refund policy, the 99% of pages deleted before the 5 day grace period are refunded in full and the “monetiser” gets to keep the ad revenue generated over those 5 days. (This is called “domain tasting”.)”