Dix splat

Matt Weston, 25 Nov

This is stupid. John Clare, chief exec of Dixons (now known in city circles as DSG) tries to cover his own gloomy sales figures by warning shoppers off buying from small online stores. He predicts more small independent operators will go to the wall after Christmas. How so? Like-for-like sales at Currys and Dixons: down 3% and 2%. Like-for-like sales for online retailers: up 40%. Boycott small stores and come shop at Dixons? As a small business owner, I’ll be doing the exact opposite.


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Reader comments
15 comments so far, add yours below

Edward says:
I agree. What’s more, if it’s over £100 and you pay by credit card (both of which are likely) you’re automatically covered by the Consumer Credit Act. This means that even if the company does go bust, you can get a refund from your card company. Sour grapes in Dixons? I think so.
by Edward on 25 Nov

Rachael Wyatt says:
I also noticed from their recent chav ad campaign that Dixon’s warehousing is run by women in leather catsuits, one of whom gives her customer a delivery date of “2005″. Frankly as a consumer I’d want them to be just a little more specific than that… :0) Any brickies got recommendations for on-line retailers?
by Rachael Wyatt on 25 Nov

Mark says:
I couldn’t agree more. I refuse to pay RRP for anything now - especially computer goods. With only a small amount of research it is easy to find out who the best online retailers are. Many are small companies who, in my experience, offer excellent service. Retailers like Dixons have been able to cream off profits for far too long. Ironically it is artificially maintained high margins that have provided many small businesses with the opportunity to enter into the market. How can Dixons ever hope to compete with small firms focussed on high quality service and competitive pricing?
by Mark on 28 Nov

Matt Weston says:
Rachael, for white goods, I just used trade-appliances.co.uk. Nottingham-based/ with Nottingham drivers/ delivered a week earlier than forecast/ within a 30 minute time slot.
by Matt Weston on 29 Nov

Rachael Wyatt says:
I can give them another vote actually. They supplied my lovely pink smeg fridge…. and as you say - exceptional customer service…
by Rachael Wyatt on 29 Nov

Tony Grove says:
and another thing, anyone ever tried to get their money back for faulty goods? Not their policy. I’m on my second TV in four months and today the engineer will call again, just to confirm that it’s no good and is faulty. Still, christmas without the telly will be good. All those games blah blah !!!!!!!!
by Tony Grove on 30 Nov

Mike says:
Being a former employee, I now use kellkoo to shop.
PC world is part of DSG, and I used them last when I needed something over a bank holiday urgently and they were open.
Apart from that 0
(I still have shares though!)
by Mike on 7 Dec

Alan Hamilton says:
More raves for Trade Appliances. Excellent response on delivery queries, on time delivery, offered to replace next day if unit was not what i had hoped. excellent prices. Won’t buy from major retailer while these guys have what i want.
by Alan Hamilton on 7 Dec

church semple says:
You are certainly right if you don’t mind waiting for a day or three for online delivery, but for take-it-now Dixons is pretty good. The reason why online prices are cheaper is because onliners have no business premises, business council taxes etc and can therefore use their money to satisfy customer needs. I bought a gas cooker online at £430, saving £100 on the local shop price. But I had to spend another £60 to have it professionaly installed so it met safety regulations…something your online retailer does not want to know about.
by church semple on 8 Dec

Richard says:
Dixons & PC Store deserve to die as all businesses that don’t not put their customers first, and second, and… Their sales staff are appallingly indifferent and ignorant, -and their after sales service is the worst I’ve come across. Only buy from those who make you happy!
by Richard on 8 Dec

Hugh says:
I don’t shop at Currydix, but saw the cooker I wanted in my local small electrical goods shop in Bideford. Helped by friendly service, I was able to touch and feel and get a much better idea of it than from a picture on the internet. Unfortunately the best price they could offer me was nearly £200 more then the cheapest internet price - and sadly I just couldn’t justify the difference. So once again a local store invisibly subsidised an bare-bones internet sale. The real problem is the supplier charges them more because they sell low volumes. I wonder how the suppliers be persuaded that it’s in their best interests to cut out the price differential to small suppliers before they all go out of business?
PS Incidentally, I rang and couple of the cheapo online retailers for advice and was told to “come back when you’ve made up your mind”. So I didn’t, and paid a little extra to buy from someone who wanted to talk to me and help me choose: Thanks rangecookers.co.uk, more power to your elbow!
by Hugh on 8 Dec

Neil Watson says:
Think about your local shops rather than the internet. Have a look at www.neweconomics.org for the theory, but I found the following instructive. Northumberland County Council did a study of the value of their spending with external suppliers to the county - otherwise known as the ratepayers. Every £1 spent with a business outside the county was worth 34p to the county; every £1 spent with a local business was worth £1.76 to the county. Why? Because local businesses tend to spend their money locally also, therefore the local economy - that means your business - benefits more. Worth a thought? Not just for Christmas either - what about your business supplies?
by Neil Watson on 8 Dec

Robin Winnett says:
Totally agree about buying from smaller companies but of course it’s so easy to forget! I’m going to make a special effort - and I certainly won’t be buying anything from the Dixons group!
by Robin Winnett on 13 Dec

Murray says:
I have nothing but praise for Play.com as an online retailer - CDs/DVDs and now books. PC World business (Internet ordering) has always in my experience been very good and competitively priced. However it’s misleading to suggest that online retailers don’t have premises or pay business rates where does church semple think all these products are stored?
by Murray on 16 Dec

Tony Crockford says:
If we’re looking for Computer goods and accessories I have had very pleasant experiences every time I use Savastore (http://www.savastore.com) prices are good and the web site has different rates for different speeds of delivery, but I’ve always (so far) had next day delivery even though I’ve only asked for 2-3 days…
by Tony Crockford on 17 Jan