Business Bricks

WHAT’S ALL THE FUSS ABOUT TRAFFIC?
[1] Traffic = the movement of people
[2] Website traffic = the movement of people on a website
[3] Most of the time we think of website traffic in terms of volume (i.e. number of hits/ page views/ visits) not movement
[4] The bricks & mortar equivalent of web traffic volume is footfall. If you rent a shop, you can’t do much to increase footfall (except walk around in a sandwich board). So you work on conversion instead. If you work out how to convert footfall to customers, then you get to rent a more expensive shop with better footfall
[5] If you own a website, you’re more likely to get distracted with the idea of increasing traffic, and miss the real work of increasing conversion. You can get 1,000 visitors a day and move nobody to buy
[6] Seth is right. “Any fool with money can buy traffic.” Most fools never work out how to convert traffic into customers