Gross National Happiness

Matt Weston, 14 Oct

bhutan flagI’m all for this: A New Measure of Well-Being From a Happy Little Kingdom.

Since 1972, the Himalayan Kingdom of Bhutan (about the same size as Switzerland) has measured Gross National Happiness (GNH) in place of Gross National Product (GNP). And, according to King Jigme Singye Wangchuck, self-reliance is one of the four key functions of happiness. So we (small business owners) probably contribute even more to a measure of happiness than we do to a measure of product or consumption. So maybe our contribution to society should be measured in happiness made, not profits made. Ian, can I change my annual return?


Comments have been closed for this post, but if you're friendly you can email us at hello at businessbricks dot co dot uk.