Name Charlie’s business

Matt Weston, 29 Sep

A few weeks ago in Pick Me Up: NAME ILYA’S BABY
“I am unthrilled by the selection of boy’s names I can think of for our soon-to-be-born child. Any ideas for something slightly off-beat that fits with my (frankly daft but I like it) surname but doesn’t overwhelm it with otherness?” ILYA COLAK-ANTIC

Here today: NAME CHARLIE’S BUSINESS
“We (Standard Office Cleaning) need a new name. The word standard nowadays means boring and average - and we’re anything but. We’re growing rapidly, and whereas most cleaning companies pay low-skilled employees a low-wage, we reward our workforce with a capital stake in each individual contract.” CHARLIE MOWAT

Can you help Charlie? Comments are open.

And winner gets a bottle of champagne.

Comments have been closed for this post, but if you're friendly you can email us at hello at businessbricks dot co dot uk.


Reader comments
27 comments so far, add yours below

Stuart Whitman says:
How about Acclaim Cleaners, takes your philosophy of rewarding employees but also shows clients what kind of cleaning company you are.
by Stuart Whitman on 29 Sep

Glenda Shawley says:
Sounds a great business. A first thought (others might come later, how about ‘Top of the Mops’?
by Glenda Shawley on 29 Sep

Mark Evamy says:
Shiny Happy People…?
by Mark Evamy on 29 Sep

Lesley Kershaw says:
How about Fresh Concept as the name as well as the approach.
by Lesley Kershaw on 29 Sep

Charlie Mowat says:
Some nice ideas there. “Top of the Mops” made me laugh (which might not be a good thing if it makes potential clients laugh…). Looking forward to seeing some more
by Charlie Mowat on 29 Sep

Ian Edwards says:
Two suggestions - Spruce! or Spring Cleaners (two easy logos here)
by Ian Edwards on 29 Sep

Mel Wilby says:
How about “Charlies Angels” Anyone who cleans my office is a real angel if they do it right.
by Mel Wilby on 29 Sep

Tom Moir says:
“Marks and Spotless”
by Tom Moir on 29 Sep

Malcolm Swallow says:
1. Non-Standard Office Cleaning 2. Top2Bottom
by Malcolm Swallow on 29 Sep

Kamal Thapen says:
Name at present seems to imply a basic cleaning service. How about ‘Care Office Cleaning’, but only if you speialise in offices; otherwise drop the office.
by Kamal Thapen on 29 Sep

Kim Dellanzo says:
How about 1.M.O.P.S. Motivated, Outstanding, People, Shining…… 2.Unsung Heroes 3.Everyday Magic.
by Kim Dellanzo on 29 Sep

Ewan Makepeace says:
Spick and Span
Squeeky Clean
by Ewan Makepeace on 30 Sep

Paul McCormick says:
TCS - Total Cleaning Solutions
by Paul McCormick on 30 Sep

Toby Wallis says:
“Squeaky”. Says clean, says fun, will stick in the mind.
by Toby Wallis on 30 Sep

Julia Stebbing says:
I suggest Gleam Team or Office Gleam Team.
by Julia Stebbing on 30 Sep

Dan RIce says:
OSS - Office Sortation Squad
Complete Clean Team
Spick n Span
CCC - Charlies Cleaning Crew (maybe not then)
by Dan RIce on 30 Sep

Lyn Dean says:
I think some of these suggestions are brilliant, I just wished I had asked the same question when I started my little business. I love Top Of The Mops, I think its nice if your customers laugh, and find it funny, because they are more likely to remember it. ALso Shiny Happy People everyone will remember the song and then your business. I just wish I could think of something that good.
by Lyn Dean on 1 Oct

Alan Crockford says:
I’ll second Squeaky. Also good if you move into pest control. “We’re Squeaky - so they’re not”.
by Alan Crockford on 2 Oct

John Wright says:
Just had a nosy at your website and names to date. Without further waffle…Integrated Cleaning Services.
by John Wright on 3 Oct

Wallace says:
’spotless precision’ ( motto = …..the way to ensure you always keep your office clean)
by Wallace on 3 Oct

jemima house says:
Fresh solutions I was going to use this for another arm of our contract cleaning business - cleaning chemicals hence the solution pun - but i.m not using it now so u can have it - plus i love champagne…..
by jemima house on 4 Oct

Alex Smith says:
I like Squeaky too. I think some of the others, like “Top of the Mops” are funny and quirky but probably not right. Something which implies that you will take on the horrible stuff which your clients might not want to do. Remember one of Matt’s Bricks last year about Mr Muscle - “loves the jobs you hate.” So, perhaps, Easy Office Cleaning or Direct Office Cleaning. I also quite like Top2Bottom but I wonder how long text-speak will last.
by Alex Smith on 5 Oct

Leigh Garland says:
High Standard Office Cleaning? or how about POLISH or SHINE? erm… CharPeople (think Char ladies, but Charlies people… hmm…) Oooh, I know, how about… SHINE - we wipe the floor with anyone else!
by Leigh Garland on 5 Oct

Charlie Mowat says:
A big thank you to everyone for their ideas. I’ll let you know what we settle on…
by Charlie Mowat on 9 Oct

Charlie Mowat says:
All, We eventually settled on The Clean Space Partnership. The partnership word aiming to communicate how we operate. What do you think?
by Charlie Mowat on 25 Oct

Toby Wallis says:
b-o-r-i-n-g
by Toby Wallis on 19 Jan

Tony Quinn says:
Late arrival I know but SQEAKY CLEAN BY CHARLIE says what it does. Good luck Charlie
by Tony Quinn on 24 Mar